Friday, December 10, 2010

DAIRY MILK.............

Cadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods (except for the United States where the product is marketed by The Hershey Company) and sold in several countries around the world. It first went on sale in the United Kingdom in 1905.


In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it becomes the company's best selling product by 1913. George Cadbury Jnr, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck.". Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. In 1933 dairy milk when out of production briefly then came back in 1934. By this point, Cadbury's was the brand leader in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar.

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